Thursday, May 17, 2012

Girls’ Generation Wows Fans and Korea Yakult Staff with ‘LOOK’ Advertisement Campaign


With one light shining down on them, the “girls” walk onto the stage with a confident pose. Like falling stars, the crystal accessories make the girls’ every step shine.
Sooyoung, dressed in a pink and black striped dress, dominated the stage like a supermodel, while Jessica showed off her sexiness by exposing her stomach with her shirt fluttering in the wind.
This scene, which looked like a grand fashion show being held in a foreign country, was a CF for Korea Yakult’s diet product, “LOOK”. The CF garnered much attention even before being aired, as it was a CF for a diet product with Girls’ Generation, who is known as the “beautiful legs group” in Japan.
The nine members gathering together despite their busy individual and unit activities also garnered attention. The CF was divided into a TV and movie version and has become a hot issue amongst netizens after behind-the-scenes footage showed staff members making “cameo” appearances in the CFs.
This CF was filmed in April at a studio in Kyunggi-do. It was a hard schedule that started at 10 AM and ended the following day at 3 AM. The person in charge of the Yakult CF stated, “The hardest thing to do was choosing a day to film, because it was not easy getting all nine Girls’ Generation members in one place at the same time.”
One staff member stated, “Everyone on set was overwhelmed by Sooyoung and Yoona’s ‘doll-like bodies’. Everyone stopped and stared at the charisma they gave off when walking down the runway.”

On May 10th, Tiffany and Seohyun appeared on MBC’s “Joo Byungjin’s Talk Concert”, along with labelmates Leeteuk and Eunhyuk from Super Junior and TVXQ’s Yunho and Changmin. On the show, Tiffany and Seohyun talked about the life span of girl groups and their hope to continue promoting as Girls’ Generation, as well as Seohyun’s troubles with her “proper lifestyle” image.
Tiffany stated, “When Girls’ Generation first debuted, it’s true that I thought, ‘We’ll probably last about five years, tops.’ But as we continued to promote, I wanted to be active as Girls’ Generation even more and wanted to continue on together.” She added, “One would expect to become greedy for individual activities, but I want to promote together as a group more.”
Seohyun added, “There are a lot of people who don’t think girl groups last very long, but Girls’ Generation wants to break that theory.”
Later in the show, Seohyun discussed the difficulties that come with her “proper lifestyle” image. She admitted, “People think of my entire image as a kid who lives a straight and narrow life, so I can feel myself not being able to act comfortably. I’ve been thinking that I want to go through some different life experiences and have been learning a lot while living with my other members.”
She continued, “People think, ‘That girl Seohyun sleeps at twelve o’clock, is strict on herself, and has a lot of things she shouldn’t do’. At one point, I felt like I was holding myself down too much. I have had a lot of worries lately.”
TVXQ’s Changmin reassured her, saying, “As another person who lived as the youngest member of an idol group at such a young age, there are a lot of things that I agree on and can sympathize with.”

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